6 reasons why content should be published in HTML instead of PDF

Many companies use Word to create some of their most critical documentation, and then publish these files online as PDFs – but did you know that PDFs are hard to find, use and update?

In the early 90’s, Adobe created the PDF (Portable Document Format). Its purpose was an exchange format to preserve and protect the content and layout of the document. PDFs are essentially electronic versions of paper. Compared to HTML content, PDFs are often inaccessible and hard to read, which can alienate your audiences. 

Here are 6 reasons why you should publish your Word documents to the web in HTML format, with the help of Readin:

PDFs do not change size to fit the browser

On responsive websites, content shifts around to suit the size of the user’s device and browser. PDFs are not designed to be flexible in this way. When reading a PDF on a phone it, generally requires a lot of zooming in and out, and scrolling both vertically and horizontally (they really aren’t designed for reading on screens). HTML pages are responsive and adaptable, for easy readability on any device.

Updating a PDF can be complicated

PDFs are tricky to update, and often require complex, manual routines to do so. This can be especially problematic if a document has been published in multiple formats. Any changes need to be made to all versions, meaning more work and more opportunities for error. It’s also common for readers to download a PDF file on their own device and refer to this downloaded version, without checking your website to see if a later version of the PDF has been created in the meantime – meaning your audience could be missing out on your latest information. That’s why we prefer web documents. Documents on Readin are published from the source file i.ex. Word in just one click. Your reader will view the document live on the web= so you can be sure they are accessing the very latest version.

PDFs aren’t interactive

PDFs are typically used to distribute read-only documents that preserve the layout of a page. They aren’t intended to interact with the user. This means your readers can’t easily see which parts of the document have been updated. Readin’s notification feature notifies the reader when a document is updated. The reader can subscribe to update notifications for specific documents, which contain a revision history log to easily highlight those updated areas.

It’s hard to search for content in a PDF

A PDF reader need to be specially configured to allow searching across multiple documents. So, when storing PDFs your company’s website, you will need to configure a third-party software to manage search.  But with the help of Readin, searching web documents is as simple as searching with Google, but only more precise. Your reader will able to search across multiple books and book collections and see a ranked list of search results with a snippet of the content. Their search word or phrase will be highlighted in the documents. Readin also supports metadata searches and filtering.

PDFs can be difficult to navigate

When a reader clicks a PDF on your company’s website, they are immediately taken away from the website, meaning they lose the context and the navigation path they’ve taken to get there. That’s where Readin comes in. Readin has a book collection feature which lets you present hundreds of documents in a collection view – so it’s easy for your reader to navigate among all your documents and find the one they’re after.

Annotating a PDF is limited

When reading a document with lots of information, readers like to make annotations and bookmark important pages. Both PDF readers and Readin pages let you annotate and bookmark, but where PDF users are limited to accessing their annotations and bookmarks on only one device at a time, Readin allows you to access your annotations and bookmarks across multiple devices simultaneously. Perfect for when you want to annotate a document on your work computer and pick up where you left off on your phone on your way home.

Read more about Readin’s product features.

Publish Word and XML documents into professional web pages for easy access and effortless readability on all devices

Get in Touch

  • +4748111200
  • info@docstream.no
  • Hvamstubben 17, 2013 Skjetten - Norway

All rights reserved © Docstream 2021